🌀 GO DEEPER THAN BLUE

From ancient art to modern soul. This blue tells a deeper story. 🌀
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BLUE: The Color of Our Time

Page 1: The Missing Color
In classical times, blue was a "missing" color. Homer described the sea as "wine-dark," and the Old Testament lacked a word for blue. Linguists suggest that without a word, recognition is blurred. In ancient cave paintings, reds and yellows dominated, with blue nearly absent. Our story begins with the search for this lost hue.

Page 2: The First Synthetic Blue
Around 2500 BC, the ancient Egyptians created the first synthetic pigment: "Egyptian Blue." By heating limestone, sand, and copper minerals, they produced vibrant calcium copper silicate. This precious blue adorned the mask of Pharaoh Tutankhamun and the crown of Queen Nefertiti, symbolizing divinity and power.

Page 3: Blue Gold
Lapis lazuli from Afghanistan yielded the most expensive pigment: Ultramarine. Worth more than gold, it was called "blue gold." It arrived in Venice via the Silk Road, its name meaning "from beyond the seas." Masters like Cimabue and Giotto reserved it for the Virgin Mary's robe, eternally linking blue with holiness and purity.

Page 4: Cobalt & Porcelain
Eastern cobalt, in the hands of master artisans, blossomed into the timeless beauty of blue-and-white porcelain on pure white clay. This deep cobalt blue outlined elegant oriental patterns. Traveling across oceans, it became an artistic bridge between East and West, conveying the elegance and eternal romance of blue to the world.

Page 5: The Accidental Blue
In 1704, a failed experiment accidentally created "Prussian Blue." As the first modern synthetic pigment, it was affordable and democratized blue. From Hokusai's "The Great Wave off Kanagawa" to Picasso's Blue Period, artistic expression was vastly expanded by this accidental hue.

Page 6: The Blue of the People
Indigo, extracted from plants, holds stories of colonial history and global trade. It was ultimately used by Levi Strauss to dye the first pair of jeans. Thus, blue was no longer an aristocratic privilege; it became a symbol of working-class resilience and global youth rebellion—the color of the people.

Page 7: The Artist's Blue
Van Gogh used vibrant, stable cobalt blue to depict the swirling stars and inner turmoil in "The Starry Night." Picasso, during his "Blue Period," used somber blue tones to convey poverty and sorrow. Blue became the ultimate medium for artists to express profound emotion and spiritual depth.

Page 8: The Dual Soul of Blue
Blue possesses a dual soul. It is the melancholy and soul flowing from the "Blues" music created by Black American ancestors. Simultaneously, it represents the calm, rationality, and infinite trust embodied by tech giants like IBM and Facebook. Blue is both emotional depth and rational height.

Page 9: Absolute Blue
French artist Yves Klein pushed blue to its extreme. He created "International Klein Blue," an absolute, unadulterated blue. He saw blue as a spiritual space of freedom and infinity. Thus, blue transcended being a mere color; it became a pure concept and an artistic declaration.

Page 10: Our Blue: A Declaration of Purity and Romance
Our brand chooses blue to embrace a millennia-spanning legend. We inherit the sacredness of Ultramarine, the timeless elegance of porcelain, the innovative spirit of Prussian Blue, the absolute purity of Klein Blue, and the profound soul of the Blues. In our apparel, blue is a flowing poem. It speaks of pure ideals, wraps in romantic emotion, carries a promise of trust, and whispers a cool sense of rebellion. Wearing it, you wear history, art, and spirit. This is our blue: pure, romantic, and utterly yours.